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WHO WE ARE

WHO WE ARE

As a member chapter of IAA Global, the world’s most influential network of marketing and communications professionals, IAA North America is a leading organization guiding marketing and communications professionals in North America to understand and navigate the significant issues, burgeoning trends and disruptions impacting the vibrant and growing marketing industry.

IAA North America amplifies the vision of IAA Global, serving as a guiding compass for North American brands, marketers, and organizations to connect with their international agenda and stay informed about key trends, industry issues and best practices and insights in a rapidly changing environment.

WHAT WE DO

WHAT WE DO

IAA North America is a leading voice of the marketing and communications industry in North America. We do this by presenting thought leadership initiatives, programs, forums, and events, equipping North American brands and marketers with practical knowledge and insights to navigate the dynamic marketing communications industry. We share industry best practice intelligence in North America through our global IAA networks, trends, industry issues and best practices and insights in a rapidly changing environment.

2025 INITIATIVES
MARKETING IN A WORLD OF CHANGE

In 2025, IAA North America is launching its Marketing in a World of Change series. As a global compass, we leverage leaders in the industry to help identify challenges within the marketing and communications industry and unpack solutions.

  • THOUGHT
    LEADERSHIP

    Trendspotting, forecasting, and developing proactive strategies to navigate and thrive in a rapidly changing world

  • DEMYSTIFYING
    CREATIVE INTELLIGENCE

    Winterberry Group and the IAA are spotlighting Creative Intelligence by exploring how the brands are integrating audience, media and creative to optimize the impact of their creative investments and customer engagement.

  • RISING MARKETING
    LEADERS

    Involving the next generation of future leaders of the marketing and communications industry​

  • B2B
    MARKETING

    Understanding what a great B2B brand stands for and its ability to withstand challenges in a rapidly evolving landscape

HELP IAA GROW

We welcome the growth and expansion of IAA across North America. If you have an interest in bringing your vision and voice to North American marketing and advertising issues, we look forward to partnering with you.

Contact Us
Carol Schuster Carol Schuster President, North America Chapter
Tom Stein Tom Stein Chairman, North America Chapter
MEMBERSHIP

IAA North America offers membership opportunities for both companies and individuals.

Become a Member
IAA NORTH AMERICA MEMBER ORGANIZATIONS
  • MasterCard
  • Bentley
  • Tik Tok
  • RTL
  • Diageo
  • ebay
  • Economist Impact
  • Essence Mediacom
  • Quinox
  • Ferguson
  • Fordham
  • Frankfurt Kurnit Klein & Selz
  • Google
  • Joan
  • Johnson & Johnson
  • Lafayette 148 New York
  • linkedin
  • moderna
  • Nielsen
  • Northwestern Mutual
  • Worldcom
  • S & P global
  • Stein
  • BBC
  • WARC
  • Contagious
  • Whirpool
  • Winterberry Group
  • WSJ
  • APR
  • Brand Finance
  • Springboards.ai
  • KraftHeinz
  • HWY 13
IAA North America Calendar
Every year, IAA organizes and leads global and in-market industry forums, webinars, events, and educational academies, providing IAA members with the opportunity to participate.
IAA Global B2B Brand Summit https://northamerica.iaaglobal.org/wp-content/uploads/2025/09/image1.jpg

IAA Global B2B Brand Summit

October 14, 2025
Now in year four, the IAA Global B2B Brand Summit has been at the heart of a movement in B2B to leverage and up-level the role of brand as a driver of business impact and value. The momentum is palpable, just as the challenges to achieve this end are stubborn. The 2025 Summit leans into both: why the momentum is present, why the challenges persist, and how to take the next step forward. Join leaders from across the B2B for an electrifying dive into the future of...
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IAA Global B2B Brand Summit https://northamerica.iaaglobal.org/wp-content/uploads/2025/09/image1.jpg
IAA’s The Big Event: A Review of Sports Marketing and Media Legal Issues in North America https://northamerica.iaaglobal.org/wp-content/uploads/2025/09/image2.jpg

IAA’s The Big Event: A Review of Sports Marketing and Media Legal Issues in North America

September 18, 2025
With the biggest sporting events in the world arriving in North America over the next several years, all eyes will be on the multi-billion dollar sports marketing and media industry — and the legal issues that come with it. Covering topics such as sponsorship agreements and activations, event production, content production, associative and ambush marketing, rights licensing, and trademark protection and enforcement, this program will provide both lawyers and...
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IAA’s The Big Event: A Review of Sports Marketing and Media Legal Issues in North America https://northamerica.iaaglobal.org/wp-content/uploads/2025/09/image2.jpg
United Nations of IAA Dinner https://northamerica.iaaglobal.org/wp-content/uploads/2025/09/United-Nations-of-IAA-Dinner.jpg

United Nations of IAA Dinner

June 16, 2025
IAA North America board members proudly represented the chapter at the annual IAA United Nations of IAA networking dinner during the Cannes Lions Festival of Creativity. This prestigious gathering, held once a year in Cannes, brings together board members from all IAA chapters worldwide for collaboration, global networking, and an unforgettable shared experience.
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United Nations of IAA Dinner https://northamerica.iaaglobal.org/wp-content/uploads/2025/09/United-Nations-of-IAA-Dinner.jpg
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OUR LEADERSHIP TEAM
Tom Stein

Tom Stein

Chief Brand Officer
Stein
Chairman
North America Chapter
Carol Schuster

Carol Schuster

SVP Marketing & Business Information Lafayette 148
President
IAA North America
Alice Cherry

Alice Cherry

Chief Marketing Officer
S&P Global
Ameneh Atai

Ameneh Atai

GM of Audience Measurement
Nielsen
Aniko DeLaney

Aniko DeLaney

Marketing Lecturer
Fordham University’s Gabelli School of Business
Anthony Toguchi

Anthony Toguchi

Former Head of Institutional and Digital Marketing
Vanguard
Bradley Hunter

Bradley Hunter

Head of Global Industry Relations
Tiktok
Bruce Biegel

Bruce Biegel

Senior Managing Partner
Winterberry Group
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