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WHO WE ARE

WHO WE ARE

As a member chapter of IAA Global, the world’s most influential network of marketing and communications professionals, IAA North America is a leading organization guiding marketing and communications professionals in North America to understand and navigate the significant issues, burgeoning trends and disruptions impacting the vibrant and growing marketing industry.

IAA North America amplifies the vision of IAA Global, serving as a guiding compass for North American brands, marketers, and organizations to connect with their international agenda and stay informed about key trends, industry issues and best practices and insights in a rapidly changing environment.

WHAT WE DO

WHAT WE DO

IAA North America is a leading voice of the marketing and communications industry in North America. We do this by presenting thought leadership initiatives, programs, forums, and events, equipping North American brands and marketers with practical knowledge and insights to navigate the dynamic marketing communications industry. We share industry best practice intelligence in North America through our global IAA networks, trends, industry issues and best practices and insights in a rapidly changing environment.

2025 INITIATIVES
MARKETING IN A WORLD OF CHANGE

In 2025, IAA North America is launching its Marketing in a World of Change series. As a global compass, we leverage leaders in the industry to help identify challenges within the marketing and communications industry and unpack solutions.

  • THOUGHT
    LEADERSHIP

    Trendspotting, forecasting, and developing proactive strategies to navigate and thrive in a rapidly changing world

  • DEMYSTIFYING
    CREATIVE INTELLIGENCE

    Winterberry Group and the IAA are spotlighting Creative Intelligence by exploring how the brands are integrating audience, media and creative to optimize the impact of their creative investments and customer engagement.

  • RISING MARKETING
    LEADERS

    Involving the next generation of future leaders of the marketing and communications industry​

  • B2B
    MARKETING

    Understanding what a great B2B brand stands for and its ability to withstand challenges in a rapidly evolving landscape

HELP IAA GROW

We welcome the growth and expansion of IAA across North America. If you have an interest in bringing your vision and voice to North American marketing and advertising issues, we look forward to partnering with you.

Contact Us
Carol Schuster Carol Schuster Chairman, North America Chapter
Tom Stein Tom Stein Senior Vice President, IAA Global
MEMBERSHIP

IAA North America offers membership opportunities for both companies and individuals.

Become a Member
IAA NORTH AMERICA MEMBER ORGANIZATIONS
  • MasterCard
  • Bentley
  • Tik Tok
  • RTL
  • Diageo
  • ebay
  • Economist Impact
  • Essence Mediacom
  • Quinox
  • Ferguson
  • Fordham
  • Frankfurt Kurnit Klein & Selz
  • Google
  • Joan
  • Johnson & Johnson
  • Lafayette 148 New York
  • linkedin
  • moderna
  • Nielsen
  • Northwestern Mutual
  • Worldcom
  • S & P global
  • Stein
  • BBC
  • WARC
  • Contagious
  • Whirpool
  • Winterberry Group
  • WSJ
  • APR
  • Brand Finance
  • Springboards.ai
  • KraftHeinz
  • HWY 13
IAA North America Calendar
Every year, IAA organizes and leads global and in-market industry forums, webinars, events, and educational academies, providing IAA members with the opportunity to participate.
Global Most Valuable B2B Brands Index 2026 https://northamerica.iaaglobal.org/wp-content/uploads/2026/05/B2B-2026_Marketing-Assets_2160x1080px2_with-ANA.png

Global Most Valuable B2B Brands Index 2026

May 20, 2026
Dive into the world of top B2B brands and see who’s leading the pack in 2026’s ultimate value showdown. This year's report goes further than ranking. It makes the case that the world's most valuable B2B brands function as genuine economic moats: harder to displace, more resilient under pressure, and measurably more valuable to the businesses that deliberately build them. We'll explore what that means in practice - for investment decisions, boardroom...
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Global Most Valuable B2B Brands Index 2026 https://northamerica.iaaglobal.org/wp-content/uploads/2026/05/B2B-2026_Marketing-Assets_2160x1080px2_with-ANA.png
IAA NA Forecast 2026: The Year Ahead https://northamerica.iaaglobal.org/wp-content/uploads/2026/01/IAA-NA-2026-Forecasting-Poster-scaled.jpg

IAA NA Forecast 2026: The Year Ahead

February 3, 2026
On February 3, IAA North America will host its first “ Marketing in a World of Change” event of the year: Forecast 2026 - The Year Ahead. At this must-attend event, industry experts will offer candid perspectives on the forces shaping the year to come - what to watch, how to navigate key trends, and ways to translate the real-world impact of AI into measurable value. Featured experts include Charlotte Howard, Executive Editor and NY Bureau Chief, The...
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IAA NA Forecast 2026: The Year Ahead https://northamerica.iaaglobal.org/wp-content/uploads/2026/01/IAA-NA-2026-Forecasting-Poster-scaled.jpg
A Night to Sparkle https://northamerica.iaaglobal.org/wp-content/uploads/2025/11/IAA-NA-Holiday_Eventbrite.jpg

A Night to Sparkle

December 10, 2025
Your exclusive invitation to the season's defining event is here. Join us for a festive evening celebrating global creativity, community, and purpose at the IAA North America’s Holiday Soiree. Gather with leaders across marketing, media, tech, and culture for a night of networking, seasonal cheer, and giving back. This year’s event will feature a silent auction, with proceeds supporting our Rising Marketing Leaders Program. Every bid will become a spark that ...
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A Night to Sparkle https://northamerica.iaaglobal.org/wp-content/uploads/2025/11/IAA-NA-Holiday_Eventbrite.jpg
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OUR LEADERSHIP TEAM
Tom Stein

Tom Stein

Senior Vice President
IAA Global
Carol Schuster

Carol Schuster

Chairman
North America Chapter
Alice Cherry

Alice Cherry

Chief Marketing Officer
S&P Global
Ameneh Atai

Ameneh Atai

GM of Audience Measurement
Nielsen
Aniko DeLaney

Aniko DeLaney

Marketing Lecturer
Fordham University’s Gabelli School of Business
Anthony Toguchi

Anthony Toguchi

Former Head of Institutional and Digital Marketing
Vanguard
Bradley Hunter

Bradley Hunter

Head of Global Industry Relations
Tiktok
Bruce Biegel

Bruce Biegel

Senior Managing Partner
Winterberry Group
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