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WHO WE ARE

WHO WE ARE

As a member chapter of IAA Global, the world’s most influential network of marketing and communications professionals, IAA North America is a leading organization guiding marketing and communications professionals in North America to understand and navigate the significant issues, burgeoning trends and disruptions impacting the vibrant and growing marketing industry.

IAA North America amplifies the vision of IAA Global, serving as a guiding compass for North American brands, marketers, and organizations to connect with their international agenda and stay informed about key trends, industry issues and best practices and insights in a rapidly changing environment.

WHAT WE DO

WHAT WE DO

IAA North America is a leading voice of the marketing and communications industry in North America. We do this by presenting thought leadership initiatives, programs, forums, and events, equipping North American brands and marketers with practical knowledge and insights to navigate the dynamic marketing communications industry. We share industry best practice intelligence in North America through our global IAA networks, trends, industry issues and best practices and insights in a rapidly changing environment.

2025 INITIATIVES
MARKETING IN A WORLD OF CHANGE

In 2025, IAA North America is launching its Marketing in a World of Change series. As a global compass, we leverage leaders in the industry to help identify challenges within the marketing and communications industry and unpack solutions.

  • THOUGHT
    LEADERSHIP

    Trendspotting, forecasting, and developing proactive strategies to navigate and thrive in a rapidly changing world

  • DEMYSTIFYING
    CREATIVE INTELLIGENCE

    Winterberry Group and the IAA are spotlighting Creative Intelligence by exploring how the brands are integrating audience, media and creative to optimize the impact of their creative investments and customer engagement.

  • RISING MARKETING
    LEADERS

    Involving the next generation of future leaders of the marketing and communications industry​

  • B2B
    MARKETING

    Understanding what a great B2B brand stands for and its ability to withstand challenges in a rapidly evolving landscape

HELP IAA GROW

We welcome the growth and expansion of IAA across North America. If you have an interest in bringing your vision and voice to North American marketing and advertising issues, we look forward to partnering with you.

Contact Us
Carol Schuster Carol Schuster President, North America Chapter
Tom Stein Tom Stein Chairman, North America Chapter
MEMBERSHIP

IAA North America offers membership opportunities for both companies and individuals.

Become a Member
IAA NORTH AMERICA MEMBER ORGANIZATIONS
  • MasterCard
  • Bentley
  • Tik Tok
  • RTL
  • Diageo
  • ebay
  • Economist Impact
  • Essence Mediacom
  • Quinox
  • Ferguson
  • Fordham
  • Frankfurt Kurnit Klein & Selz
  • Google
  • Joan
  • Johnson & Johnson
  • Lafayette 148 New York
  • linkedin
  • moderna
  • Nielsen
  • Northwestern Mutual
  • Worldcom
  • S & P global
  • Stein
  • BBC
  • WARC
  • Contagious
  • Whirpool
  • Winterberry Group
  • WSJ
  • APR
  • Brand Finance
  • Springboards.ai
  • KraftHeinz
  • HWY 13
IAA North America Calendar
Every year, IAA organizes and leads global and in-market industry forums, webinars, events, and educational academies, providing IAA members with the opportunity to participate.
Demystifying Creative Intelligence https://northamerica.iaaglobal.org/wp-content/uploads/2025/05/IAA-NA_2025-CI_email_2-scaled.jpg

Demystifying Creative Intelligence

May 28, 2025
Join us on May 28 to preview new research by the Winterberry Group advancing our understanding of the measurable value of creative investment. With increasing media fragmentation and personalization driving the growing demand for enhanced Creative Intelligence, Winterberry Group and  IAA North America have joined together to showcase findings based on 200+ interviews and survey responses.  In addition to the research presentation, a panel of leading brand...
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Demystifying Creative Intelligence https://northamerica.iaaglobal.org/wp-content/uploads/2025/05/IAA-NA_2025-CI_email_2-scaled.jpg
Navigating the Tightrope – Marketing in a Polarized World: The Results https://northamerica.iaaglobal.org/wp-content/uploads/2025/02/i7SEk4u9usokNrLCRL.jpg

Navigating the Tightrope – Marketing in a Polarized World: The Results

March 27, 2025
Join us on March 27th for the second event in our Marketing in a Polarized World series, presented by IAA North America and Fordham University. Discover groundbreaking research on how brands can lead with values while minimizing risk in today’s deeply divided landscape. As shifting consumer behaviors and media dynamics fuel polarization, this event will reveal key insights for navigating the evolving market. The gathering will feature the results of...
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Navigating the Tightrope – Marketing in a Polarized World: The Results https://northamerica.iaaglobal.org/wp-content/uploads/2025/02/i7SEk4u9usokNrLCRL.jpg
Forecast 2025: The Year Ahead https://northamerica.iaaglobal.org/wp-content/uploads/2025/02/hCYvKslpQ2IJJm5ElL.jpg

Forecast 2025: The Year Ahead

February 6, 2025
On February 6th, IAA North America will be hosting the first Marketing in a World of Change event for the year: Forecast 2025: The Year Ahead. During the event industry experts will look at the year to come from three perspectives: economic and political, key marketing trends, and CMO perspectives on challenges and opportunities. Featured speakers include: Constance Hunter, Chief Economist, The Economist Intelligence Unit, George Hammer, Global Head of Luxury...
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Forecast 2025: The Year Ahead https://northamerica.iaaglobal.org/wp-content/uploads/2025/02/hCYvKslpQ2IJJm5ElL.jpg
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OUR LEADERSHIP TEAM
Tom Stein

Tom Stein

Chief Brand Officer
Stein
Chairman
North America Chapter
Carol Schuster

Carol Schuster

SVP Marketing & Business Information Lafayette 148
President
IAA North America
Alice Cherry

Alice Cherry

Chief Marketing Officer
S&P Global
Ameneh Atai

Ameneh Atai

GM of Audience Measurement
Nielsen
Aniko DeLaney

Aniko DeLaney

Marketing Lecturer
Fordham University’s Gabelli School of Business
Bradley Hunter

Bradley Hunter

Head of Global Industry Relations
Tiktok
Bruce Biegel

Bruce Biegel

Senior Managing Partner
Winterberry Group
Carolyn Murphy

Carolyn Murphy

General Manager
Americas at Springboards.ai
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