About Us

IAA North America

The International Advertising Association (IAA) North America Chapter, based in New York, strives to share the collective wisdom of thought leaders in brand marketing, advertising, media, technology, and academia to support North American marketing professionals in navigating a world of constant change.

The IAA is committed to be the global compass of marketing communications. Established in 1938, the IAA is a leading global association with a presence in 56 countries representing all spheres of the marketing and communications industry. For over eighty five years, the IAA has championed and advocated for key issues within the marketing communications industry, including freedom of commercial speech, self-regulation, responsible advertising and sustainability, education, and professional development, including DE&I.

WHO WE ARE

As a member chapter of IAA Global, the world’s most influential network of marketing and communications professionals, IAA North America is a leading organization guiding marketing and communications professionals in North America to understand and navigate the significant issues, burgeoning trends and disruptions impacting the vibrant and growing marketing industry.

IAA North America amplifies the vision of IAA Global, serving as a guiding compass for North American brands, marketers, and organizations to connect with their international agenda and stay informed about key trends, industry issues and best practices and insights in a rapidly changing environment.

MARKETING IN A WORLD OF CHANGE

IAA North America is committed to fostering innovation, collaboration, and leadership in the marketing and communications industry. We bring together a wide array of stakeholders to tackle today’s challenges and opportunities from every angle and on an international scale. Our guiding strategy, ‘Marketing in a World of Change’, emerged from the recognition that the pace of global transformation – social, technological, and cultural – requires a bold and adaptive approach. Marketing is now about navigating complex, interconnected systems while staying authentic, innovative, and value-driven.

By leveraging our global insights and diverse perspectives, we’re equipping the industry to thrive amidst uncertainty and change.