Events

On February 3, IAA North America will host its first “ Marketing in a World of Change” event of the year: Forecast 2026 - The Year Ahead. At this must-attend event, industry experts will offer candid perspectives on the forces shaping the year to come - what to watch, how to navigate key trends, and ways to translate the real-world impact of AI into measurable value. Featured experts include Charlotte Howard, Executive Editor and NY Bureau Chief, The...

Your exclusive invitation to the season's defining event is here. Join us for a festive evening celebrating global creativity, community, and purpose at the IAA North America’s Holiday Soiree. Gather with leaders across marketing, media, tech, and culture for a night of networking, seasonal cheer, and giving back. This year’s event will feature a silent auction, with proceeds supporting our Rising Marketing Leaders Program. Every bid will become a spark that ...

Now in year four, the IAA Global B2B Brand Summit has been at the heart of a movement in B2B to leverage and up-level the role of brand as a driver of business impact and value. The momentum is palpable, just as the challenges to achieve this end are stubborn. The 2025 Summit leans into both: why the momentum is present, why the challenges persist, and how to take the next step forward. Join leaders from across the B2B for an electrifying dive into the future of...

With the biggest sporting events in the world arriving in North America over the next several years, all eyes will be on the multi-billion dollar sports marketing and media industry — and the legal issues that come with it. Covering topics such as sponsorship agreements and activations, event production, content production, associative and ambush marketing, rights licensing, and trademark protection and enforcement, this program will provide both lawyers and...

IAA North America board members proudly represented the chapter at the annual IAA United Nations of IAA networking dinner during the Cannes Lions Festival of Creativity. This prestigious gathering, held once a year in Cannes, brings together board members from all IAA chapters worldwide for collaboration, global networking, and an unforgettable shared experience.

Join us on May 28 to preview new research by the Winterberry Group advancing our understanding of the measurable value of creative investment. With increasing media fragmentation and personalization driving the growing demand for enhanced Creative Intelligence, Winterberry Group and  IAA North America have joined together to showcase findings based on 200+ interviews and survey responses.  In addition to the research presentation, a panel of leading brand...

Join us on March 27th for the second event in our Marketing in a Polarized World series, presented by IAA North America and Fordham University. Discover groundbreaking research on how brands can lead with values while minimizing risk in today’s deeply divided landscape. As shifting consumer behaviors and media dynamics fuel polarization, this event will reveal key insights for navigating the evolving market. The gathering will feature the results of...

On February 6th, IAA North America will be hosting the first Marketing in a World of Change event for the year: Forecast 2025: The Year Ahead. During the event industry experts will look at the year to come from three perspectives: economic and political, key marketing trends, and CMO perspectives on challenges and opportunities. Featured speakers include: Constance Hunter, Chief Economist, The Economist Intelligence Unit, George Hammer, Global Head of Luxury...

On December 4th, IAA North America’s marketing elites will gather to celebrate another year of groundbreaking triumphs. We invite you to come celebrate with us for an evening of elegant festivities and holiday cheer! On Wednesday, December 4th from 6 pm - 9 pm, the celebrated Club Room at Soho Grand Hotel transforms into our private space for an evening of connection and celebration. The evening will include exquisite food and drink and world-class networking in...

On November 20th, we held our first mini B2B summit in NYC, which featured industry leaders at the forefront of B2B including Jann Martin Schwarz, Alice Cherry, Lisa Maxwell, Beth Yates, Marc Keating, Alexis Wolf and ️Kirstin Falk. Through a series of insightful panel discussions, these speakers shared cutting-edge strategies and perspectives that are redefining the future of B2B marketing. The event concluded with the premiere of EveryBody’s Business, a short...

Hosted by the IAA North America Chapter and Fordham University, this event was the second in the IAA's 'Marketing in a World of Change' series. The gathering featured a preview of Fordham's research and a robust discussion with CM Li Os and industry leaders, including:​ Carol Schuster, CMO/SVP Marketing & Business Information at Lafayette 148 New York and President of IAA North America Lisa Clunie, co-Founder and CEO at JOAN Creative​ Isys...

B2B brands are forging new frontiers in creativity, brand strength, GTM innovation, attribution, sustainability and value creation. From investment validation to heightening relevance amid generational and cultural shifts, B2B is poised and ready for growth going forward. The B2B Decade takes shape at the 2024 IAA Global B2B Brand Summit. For registration details and to view the full list of speakers, click here.

IAA North America Board Members represented the North America chapter at the annual IAA UNITED NATIONS OF IAA networking dinner during the Cannes Lions Festival of Creativity. This event, held once a year, brings together board members from all IAA chapters worldwide in Cannes for collaboration, networking, and an unforgettable experience.

On May 21st, we held our first IAA North America Rising Marketing Leaders (RMLs) Kickoff Event at TikTok Headquarters in NYC. The event was a tremendous success, organized by a dedicated group of approximately 20 rising marketing leaders from diverse industries, careers, and backgrounds in under six weeks. We were thrilled to have over 60 attendees join us. With so many exceptional young leaders participating, we are building a community poised to lead the...

The IAA World Congress (IAAWC) has been a legacy since 1938 that takes place every 2-3 years in major cities around the world like NY, London, Paris, Tokyo, Sydney, Beijing, Dubai, Moscow, etc. IAA Malaysia and Penang State will host the 45th IAA World Congress in Penang, Malaysia from March 6-8, 2024, highlighting sustainability, diversity, equity, inclusion and ESG at the core of everything we do. The IAAWC is the largest marketing & communications...

At the second IAA Global B2B Brand Summit in October 2023 in New York City, alongside Stein, top brand owners explored all the essential facets of extraordinary B2B brands: how to transform a brand, increase brand relevance, and impact and refine best practices to drive growth.