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Events

Every year, IAA organizes and leads global and in-market industry forums, webinars, events, and educational academies, providing IAA members with the opportunity to participate.

Demystifying Creative Intelligence

Demystifying Creative Intelligence
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Date/Time:
Date(s) - May 28, 2025
5:00 pm - 7:00 pm EST

Location: Frankfurt Kurnit Klein & Selz - 28 Liberty St, 35th floor, NYC


Join us on May 28 to preview new research by the Winterberry Group advancing our understanding of the measurable value of creative investment. With increasing media fragmentation and personalization driving the growing demand for enhanced Creative Intelligence, Winterberry Group and  IAA North America have joined together to showcase findings based on 200+ interviews and survey responses. 

In addition to the research presentation, a panel of leading brand marketing, agency, and solution provider executives will explore: 

  • How the market should define ‘Demystifying Creative Intelligence’
  • How marketers should understand the value of their creative investments 
  • How CMOs should articulate this value  to the C-Suite
  • The emergence of solutions to improve measurement, performance, and optimization
  • How Creative Intelligence may evolve alongside its siblings – media intelligence, audience intelligence, and content intelligence, under the umbrella of marketing intelligence

Space is limited, so please register asap HERE.

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