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Events

Every year, IAA organizes and leads global and in-market industry forums, webinars, events, and educational academies, providing IAA members with the opportunity to participate.

IAA NA Forecast 2026: The Year Ahead

IAA NA Forecast 2026: The Year Ahead
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Date/Time:
Date(s) - February 3, 2026
8:00 am - 11:00 am EST

Location: Frankfurt Kurnit Klein & Selz PC - 28 Liberty St, 35th FL, NYC


On February 3, IAA North America will host its first “ Marketing in a World of Change” event of the year: Forecast 2026 – The Year Ahead.

At this must-attend event, industry experts will offer candid perspectives on the forces shaping the year to come – what to watch, how to navigate key trends, and ways to translate the real-world impact of AI into measurable value.

Featured experts include Charlotte Howard, Executive Editor and NY Bureau Chief, The Economist; Rebecca Peel, Head of Creative Capabilities, LIONS Advisory; Jane Goehring, Global Leader for Brand Marketing, McKinsey and Company; Monique Elliott, Chief Brand & Communications Officer, Schneider Electric; Sven Dellagnolo, Sr. Director of Growth and AI, Xerox; Chris Turney, Chief Strategy Officer, M&C Saatchi;Tanya Earley, Head of Marketing for Global Brand Experience, JLL; and Peter Weinberg, Co-Founder, Evidenza.

Join the conversation everyone will be talking about. Secure your spot today!

In partnership with our sponsors:

TATA Consultancy Service
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Evidenza
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