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Events

Every year, IAA organizes and leads global and in-market industry forums, webinars, events, and educational academies, providing IAA members with the opportunity to participate.

World Congress, Penang Malaysia

World Congress, Penang Malaysia
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Date/Time:
Date(s) - March 6, 2024 - March 8, 2024
5-7 EST

Location: Penang, Malaysia


The IAA World Congress (IAAWC) has been a legacy since 1938 that takes place every 2-3 years in major cities around the world like NY, London, Paris, Tokyo, Sydney, Beijing, Dubai, Moscow, etc.

IAA Malaysia and Penang State will host the 45th IAA World Congress in Penang, Malaysia from March 6-8, 2024, highlighting sustainability, diversity, equity, inclusion and ESG at the core of everything we do.

The IAAWC is the largest marketing & communications technology gathering comprising marketing, media, creativity, communication, technology, and education.

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