Our Leadership Team

As GM of Audience Measuremen, Ameneh Atai is responsible for leading digital and advanced TV commercial strategy, sales and client services teams at Nielsen.

Ameneh joined Nielsen in 2015 through the acquisition of eXelate. Ameneh brings diverse knowledge to the Ad and MarTech space as her previous roles were in Director of Solutions Architecture and Director of Artificial Intelligence Solutions; her strengths are in advising and working directly with marketers and advertisers. She is client focused with a strong background in data driven software solutions and extensive experience in the digital advertising ecosystem.

Ameneh started her career in Systems Engineering and held positions at International Submarine Engineering and Engineering Consulting, designing autonomous submarines and Big Data collection and monitoring infrastructures. She received a Bachelor of Applied Science in Electrical Engineering – Electronics from Simon Fraser University and holds two US patents in systems design, one of which has been in collaboration with University of Waterloo. In her personal time, Ameneh is an avid traveler. She also is classically trained in dance and passionate about empowering young women by teaching dance and choreography.