Our Leadership Team

A seasoned executive with more than three decades of experience, Bruce Biegel has led hundreds of engagements focused on growth strategy, commercial diligence, mergers and acquisitions for companies in the advertising and marketing services, marketing data, AdTech, martech, media, financial services, and commerce sectors, as well as the private equity firms that invest across these sectors.

As an entrepreneur, Bruce has hands-on experience in building companies from the ground up. Before establishing Winterberry Group’s strategic consulting practice, he founded and sold two companies, one in marketing technology and another in data. He has served in numerous roles at companies as a board member, president, CFO, EVP of sales, as well as in marketing and customer service. In 2023, Winterberry Group received both “Best Places to Work” awards and a spot on the Inc 5000 fastest-growing companies list.

In addition to his role at Winterberry Group, Bruce has been an industry program and jury member for the I-COM Global Symposium, the SIIA CODIE awards, the DMA Echo and Technology awards, ANA Multicultural, and Reggie awards. He is a current member of the International Advertising Association North American board (IAA NA) and a former member of the DMA board. He is an advisor to and a member of the boards of directors for several private agency, technology, marketing data, and data services companies, and he is a frequent speaker at global marketing industry conferences and events. He is a recipient of the Silver Apple and Mal Dunn Leadership awards from the Marketing Club of New York and was honored in 2023 by Consulting Magazine with a consulting leadership award.

Bruce began his career at Kidder Peabody in MIS and is a graduate of the University of Pennsylvania. He resides in Miami when not traveling to the New York office and clients around the globe.