Our Leadership Team

Carolyn Murphy is the GM of Springboards.ai across the Americas. Springboards is an early stage startup helping optimize the creative process by combining agency intuition and experience with the speed of artificial intelligence. Working with leading agencies around the globe, Springboards is at the forefront of the AI revolution in the industry, while ensuring human insights and creativity are not lost amongst the machines. Most recently, she was the Vice President, Americas at WARC leading them to significant growth and increase in brand awareness in the region.

While with the IAA, she has helped curate events such as their Marketing in a World of Change series and has spoken at the B2B Summit in NYC on the importance of creative effectiveness in B2B.

After starting her career in sports marketing at Fenway Sports Management supporting sponsorship activations for the Boston Red Sox and Boston College Athletics, Carolyn moved into the MarTech world helping brands with their social and e-commerce strategies at leading SaaS organizations, including Buddy Media, Salesforce, and Olapic. With over a decade of experience, Carolyn specializes in building strategic marketing strategies and leading cross-functional customer centric B2B teams.