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Our Leadership Team

Meet our dynamic leadership team at IAA North America, driving excellence in marketing and communications. Aligned with IAA global standards, we focus on diverse thinking, meaningful brand-customer relationships, and navigating industry transformations.

Emily O’Hara

Global Head of Brand
eBay

Emily joined eBay in 2017. In her role as Global Head of Brand she leads Brand Strategy, Marketing, Social & Creative teams. Her team drives these efforts across the company’s most critical Markets: United States, United Kingdom and Germany. She’s deeply passionate about empowering the buyers and sellers of the most diverse and dynamic marketplace in the world.

Prior to joining eBay, Emily worked at a handful of agencies where she had the privilege of traveling the world and collaborating with incredible people to tackle critical challenges including helping Abbott Industries, a global healthcare company, to rebuild trust within the Chinese market, working with Wrigley to develop and activate their Global Brand Initiatives and opening an office in London to support Pernod-Ricard and Facebook. Emily holds a Bachelor of Business Administration in Design & Management from Parsons the New School for Design.

Outside of work, you can find her chasing her 6-year-old around the headlands of Marin, CA, hosting dinners with friends and family or in the Vinca Minor tasting room and winery, a business she started with her husband in 2013.