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Our Leadership Team

Meet our dynamic leadership team at IAA North America, driving excellence in marketing and communications. Aligned with IAA global standards, we focus on diverse thinking, meaningful brand-customer relationships, and navigating industry transformations.
Genevieve O’Connor
Linkedin Profile

Genevieve O’Connor

Marketing Lecturer
Fordham University’s Gabelli School of Business

Genevieve E. O’Connor is an associate professor of marketing at Gabelli School of Business, Fordham University. She earned her Ph.D. from Rutgers University. Her publications have appeared in the Journal of Business Research, Journal of Public Policy & Marketing, and Journal of Consumer Affairs. She has presented her research to organizations such as the American Marketing Association, Academy of Marketing Science, and Frontiers in Service.

Dr. O’Connor is a services marketing strategist who specializes in consumer well-being with a focus on healthcare and financial well-being. Drawing on more than a decade of industry experience with Fortune 500 companies, including 3M, U.S. Surgical and Boston Scientific, Dr. O’Connor conducts research and provides expert consultation for healthcare organizations.