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Our Leadership Team

Meet our dynamic leadership team at IAA North America, driving excellence in marketing and communications. Aligned with IAA global standards, we focus on diverse thinking, meaningful brand-customer relationships, and navigating industry transformations.
Rachael Henke
Linkedin Profile

Rachael Henke

Founder
HWY13

Rachael Henke is a Brand and B2B marketing leader with over 20 years of experience leading teams at Fortune 500 companies and tech startups. Currently, as the founder of HWY13, Rachael helps small and midsize B2B organizations transform business strategy into demand-driven marketing roadmaps. Her expertise spans brand and reputation development, storytelling, and full-funnel go-to-market strategies that focus on delivering results.

Rachael is also recognized with awards such as the ANA Communicator of the Year and multiple team awards from Cannes Lions, EFFIE, and CLIO. Rachael grew up in the Midwest, and currently lives in Austin, TX where she loves catching live local music, practicing yoga and driving her early teen kids around (and around).