Our Leadership Team

Tara is a trailblazing leader in the global B2B landscape, currently serving as the Global B2B Practice Lead for EssenceMediacom. Her influence extends beyond her role, as she holds a seat on WPP’s B2B Council and IAA North America board. With a dynamic leadership style and a track record of over a decade in B2B marketing and communications, Tara has steered growth-oriented marketing teams for enterprises worldwide.

In 2021, Tara achieved a significant milestone by successfully selling her marketing agency. Her strategic prowess has been evident in collaborations with industry giants such as Google, Ecolab, MANN+HUMMEL, Blackstone, Dell, Uber, and SAP. Specializing specifically in the B2B audience and organizational readiness, and working with prominent accelerators and venture capital, Tara’s expertise is underscored by a deep understanding of the technology sector, digital transformation, and B2B buying behavior.

Tara’s campaigns have been instrumental in propelling companies to unprecedented growth, earning them recognition in notable publications like Forbes, AdAge, The DRUM, WARC, and the Wall Street Journal. Her achievements also include multiple awards, notably the CES Product Innovation Award. Additionally, she shares her wealth of knowledge by regularly lecturing at universities on the intersection of Big Data and New Media.